Product of IP ULR (Unit License Rights) is a standardized and digital asset based on intellectual property license, including but not limited to patent, trademark, copyright and other unit license rights.

IPEH innovates the license mode of IP units, issues intellectual property in accordance with the expected number of derivatives market demand, the units' license rights after issuance can be traded on the secondary market, and its price varies with the supply and demand of the market. It is a kind of product that combines closely with real economy.

What to solve

Due to incomplete and inadequate transaction information, opaque transaction process, single price formation mechanism, high one-to-one transaction cost and low market efficiency, the traditional intellectual property transaction seriously restricts the transfer, transformation and value realization of intellectual property, and is not conducive to stimulating the innovation vitality and creative potential of the whole society.

IPEH bases on the service the real economy, to avoid the disadvantages of traditional intellectual property rights transactions, and to improve the transparency and efficiency of intellectual property transactions. IPEH chooses the appropriate intellectual property trading scenario, introduces standardized terms and market-oriented pricing mechanism, and innovatively designs of IP ULR mode and continuously improves the risk control mechanism.

IP ULR mode creates a market-oriented mechanism for IP license price, effectively solves the pricing problem of traditional IP license authorization, improves the activity of intellectual property transaction, and speeds up the flow and application of intellectual property.

Market participant

The market participants of IP ULR mode mainly include listing agents, dealers, designated delivery points and transaction platforms.

A listing agent usually refers to an intellectual property holder or a subject who has acquired the right of ownership or license of intellectual property through legal means and wishes to transfer the license by listing.

A dealer is a market entity that participates in the subscription or transaction flow of intellectual property rights for various legitimate purposes, such as the use, delivery, or secondary transfer.

Designated delivery point refers to a market entity that makes and distributes derivatives for ULR holders. For digital delivery (such as image download), there is no physical production required.

A transaction platform refers to a platform that provides information system, transaction clearing and other services related transaction for the trading of IP ULR, so as to ensure fair and equitable trading.

Transaction process

The transaction of IP ULR includes three stages, namely, listing and issuance, transaction circulation and delivery.

Listing and issuance refers to the process in which the listing company makes the IP ULR move to the circulation link by way of registration and listing or issuance and subscription through the transaction platform.

Transaction circulation refers to the process in which the subscribed IP ULR is in circulation again after the holder declares to sell it on the premise that the trading platform allows the re-sale of the issued IP ULR. During this process, when the dealer is the holder of the commodity, it may declare to sell part or all of the IP ULR it holds through the trading platform, while other dealers can buy IP ULR that are in circulation as the case may be, after the purchase, IP ULR can be transferred again or held until delivery.

Delivery refers to the process in which the ULR holder users and consumes it. If it is physical delivery, the platform will be entrusted to designate the point of delivery to make and distribute derivatives. If it is digital delivery, physical production is not required.

Transaction category

Transaction categories include but are not limited to patents, trademarks and Copyrights, such as new plant varieties, copyright of written works, copyright of artistic works, copyright of photographic works, geographical indications, etc. As the business grows, the range of transaction categories will expand. We hope to further have a win-win cooperation with domestic and overseas intellectual property rights parties.

Economic and social benefits

The practice of transaction of copyright ULR in Zhejiang province for more than three years has proved that this model gradually shows its superiority in terms of economic and social benefits and has obvious effects in serving the real economy.

In terms of economic benefits, on the one hand, it can give full play to the agglomeration function of the market, attract more intellectual property rights, enterprises and institutions and related service institutions to participate in transactions, as well as gather massive resources, capital and talents, and create considerable economic benefits and tax revenue.

The copyright ULR products introduced in Zhejiang province for more than three years, have collected over 230 copyrights and attracted dozens of enterprises, tens of billions of capital participation, its accumulative total turnover was more than 15 billion, creating licensing rights for relevant intellectual property holders worth 120 million, realizing the output value of intellectual property derivative products for nearly 200 million, and contributing tens of millions to the local tax.

On the other hand, intellectual property and its derivative products require a supporting supply chain system and product sales channels, which can transform the "Internet +" of related traditional industries. While the big data system that integrates anti-counterfeiting filing and block-chain depository functions will also greatly optimize commodity circulation channels in related traditional industries, drive their transformation and upgrading, and develop new industries with digital services.

In terms of social benefits, on one side it greatly reduces the unit price of IP licenses. The transaction of IP ULR is based on the Internet, and for the real derivative products of intellectual property rights, the method of “first customization and then production” is adopted. This de-intermediation and zero inventory approach can dramatically reduce unit product costs. For the intellectual property rights delivered with data, the cost of authorization and protection can also be reduced through efficient and clear authorization methods. In this way, it not only lowers the threshold for purchasing intellectual property and intellectual goods, which is conducive to promoting the transfer and application of intellectual property, but also ensures clear ownership, clear circulation and trace ability of intellectual goods through technological means such as block-chain storage, so as to protect intellectual property more effectively.

On the other side, the transaction information, transaction terms, price forming process of IP ULR are transparent, IPEH will also have the function of transferring service, strengthen the market liquidity, allowing transaction more efficient. It is not only conducive to the conversion of intellectual property rights, making its more widely spread and applied, it can also play a factor market with the agglomeration and radiation function.